Bertha Benz’s epic journey from Mannheim to Pforzheim, Germany marked a series of firsts —the first car on the road and the first woman behind the wheel. Ultimately, Bertha Benz’s determination and ingenuity drove more than a car, it drove an entire industry. To celebrate the 130th anniversary of the drive, and the story that put Mercedes-Benz on the map, the film debuted as the brand’s first-ever IGTV post.
Credits
- Agency
- R/GA
- Creative Director
- Tal Shub, Joanna Crean
- Art Director
- Emily Stetzer
- Producer
- Ben Hassey and Tatiana Spiegel
- Director
- Matt Mayes, Ahsen Nadeem
- Production Partner
- Normal Content
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