Tatiana Spiegel
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Senior producer - live action, digital social media

Bertha Benz The First Driver

Bertha Benz’s epic journey from Mannheim to Pforzheim, Germany marked a series of firsts —the first car on the road and the first woman behind the wheel. Ultimately, Bertha Benz’s determination and ingenuity drove more than a car, it drove an entire industry. To celebrate the 130th anniversary of the drive, and the story that put Mercedes-Benz on the map, the film debuted as the brand’s first-ever IGTV post.

Bertha Benz The First Driver

Credits

Agency
R/GA
Creative Director
Tal Shub, Joanna Crean
Art Director
Emily Stetzer
Producer
Ben Hassey and Tatiana Spiegel
Director
Matt Mayes, Ahsen Nadeem
Production Partner
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