The Lil Benz Dealership

I was fortunate to help produce The Lil’ Benz Dealership, an authentic Mercedes dealership experience where every detail was transformed to kid-sized proportions. The activation featured miniature Mercedes-Benz cars, tiny salespeople, little owner’s manuals (which doubled as coloring books), and even a photo booth for creating kid-sized driver’s licenses on the spot. To promote the experience, we crafted ads that mimicked premium Mercedes-Benz print campaigns, only to reveal that the cars were designed for kids. Our films were even narrated by the iconic Mercedes-Benz brand voice, Jon Hamm.