Danone Aptamil - Every feed China

Danone China wanted to extend the Aptamil’s ‘Every Feed Has A Story’ to Chinese audiences leveraging an authentic storytelling approach for both film and photography. The content needed to speak to the modern family in China but also stay true to the overall tone of the Every Feed Has A Story campaign that was filmed previously in western markets. To tell this story we sourced Chinese on screen talent, VO, and a post production team to ensure we were culturally representing Chinese parents authentically. We also collaborated closely with the Chinese Danone team to ensure the films would resonate with Chinese parents both visually and energetically. It was a true partnership every step of the way.