Peroni - Effortlessly Italian

We were tasked with building brand affinity for Peroni by casting the best photographers to create authentic social assets for one of the most recognized beers in the world. With shoots in both Miami and NYC, we partnered with local professional lifestyle and food/beverage photographers to capture a cohesive aesthetic for a shoot that looked straight out of an Italian vacation. In less than a month’s time, the project was complete. The final 70+ selects and a social video capturing Peroni’s effortlessly Italian brand were displayed on Peroni’s global social channels.