Mercedes-Benz x Matchbox ‘No Limits’ Campaign

This piece of film is a part of a series that we kicked off during Women’s History Month where we told the incredible story of race car champion Ewy Rosqvist: The Unexpected Champion Campaign. Her story is one of perseverance when all the odds were against here and we continue to share Ewy’s legacy with the “No Limits” film. Here we partnered with Matchbox/Mattel to make a toy car inspired by the car that Ewy was driving when she won the Argentinian Grand Prix in 1962. We aimed to expose gender associations with toys and hope to break them with a few first grade girls through our toy car social experiment.